This past Thursday night, amid swirling speculation concerning a shooting at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and directing people to her network’s 9pm newscast.
Even though the network is hardly a impeccable news source, her words resonated for numerous observers. It is one of the broadcasters where you can find reality-based and generally dependable reporting – particularly during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.
An Uncertain Position During a Corporate Battle
Yet CNN, now middle-aged, finds itself in a vulnerable state as two massive media corporations battle over ownership of its parent company, Warner Bros Discovery.
No matter the result, the fate of CNN has turned into a high-stakes game of corporate ownership, rather than as a question of what helps the information-seeking public.
“This is yet another example of the deep structural problems with roots in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.
The speculation about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a business story with key players as the protagonists, but there is hardly any discussion of the societal benefit,” Pickard said.
The Complicating Element: Political Influence
This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” foe.
Recall the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is a factor in why he appears to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to like that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Possibility of Further Instability
It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. That would be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That setup could set up CNN for another sale. There is no finish line.
If you ask Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should prohibit both deals.
“Either merger would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu stated.
The Fundamental Challenge and a Potential Solution
Regardless of the resolution in this situation, the underlying crisis remains.
“Our current system is a very system hostile to democracy, but we must resist a sense of powerlessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can fix it.
Is this likely in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that should not imply it will not happen in the future.
Initiatives that support independent news organizations, bolster local journalism, finance public media, and prohibit the concentration of media power in very few hands are not only possible – they are vital for a healthy democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN must not be tools in the latest merger game.